Happy New Year traders! I hope you all had a brilliant break. At Football INDEX HQ we’re back to a full strength side after the holidays. The team is energised and looking forward to another incredible year.
Record New Customers
January has got off to a storming start and our marketing plan has delivered a record volume of new customers, once again.
We’re currently running at double the rate of new sign-ups of just two months ago, and things are showing no sign of slowing down. Special thanks to our marketing team and agency, BBJ&K, who have delivered such a solid blend of media over the winter period.
Our deal with talkSPORT will continue in February and we have also agreed an exciting new partnership deal with Global Radio (Radio X, Capital, LBC, Heart, Classic) who will take us to yet another new audience.
In addition, I hope everyone has enjoyed hearing us on the Totally Football Show and seeing us plastered across Whoscored.com
Data and technology
There is a myriad of behind the scenes technology tasks which are essential in keeping the platform running smoothly and coping with the increased volume we’re experiencing.
I appreciate visible new features are what all traders want, and we’re working hard on delivering some of those, but I’d like to thank our tech team for all the hard work they have put into managing the platform over what has been a period of considerable growth.
In terms of new features we’re aiming to on-board some very exciting data analysis tools for traders early this year. We want to provide as much information as possible and believe that more insight will lead to a higher volume of trading, which in turn makes for a more exciting platform and Football INDEX experience.
The team have also committed to launching an Android mobile app in Q1 of this year which for the first time ever will be featured in the Google Play Store opening us up to another massive new audience.
Protecting Portfolios with the Spread
I’ve seen quite a lot of lively discussion about the Spreads on the platform of late. It’s worth revisiting why from time to time we put an increased spread in place.
Past experience has shown that large downward swings in player prices can start a chain reaction and result in panic selling. Many traders have contacted me personally about the need to deter this kind of activity and hence our risk team actively monitor the market to ensure we do not see portfolio values unnecessarily eroded by panic.
For those who have asked, today our standard spread across the 99% of footballers is the lowest it has been this calendar year. We always want to keep this tight and competitive, but will not compromise trader portfolio values.
It’s also worth bearing in mind that the price quoted in the spread is only the Instant Sell price. To avoid the spread we would encourage Traders to add orders to the Sell Queue.
I’m sure you’ve seen we have our first event of 2018 organised for the start of February and it’s going to be a big one. Building on the success of last year’s events (we had 2 official Meet Ups and a social meet), it’s time to take it to the next level.
The usual Index HQ employees will be there but the big news is that we have got BBC’s very own Lex Van Dam, fresh from training the next batch of Million Dollar Traders. A keen trader of Football INDEX, he will be presenting his very own trading seminar on the platform, I’ve seen a few snippets already and even I’ve learned a few thing or two. Feel free to check his videos here.
This is sure to be very popular, ticket availability will be announced shortly so make sure you keep an eye out. Try to come along if you can, it would be great to see you all.
As ever I thank you for your continued support and advocacy of Football INDEX. We’re on the path to something great and 2018 is set to be our year.
See you at our event in February.
Onwards and Upwards!