November has been a fantastic month for everyone connected to Football INDEX. In fact so many noteworthy milestones have been reached it’s hard to know where to start.
Advertising – Getting the word out in December and January
Our advertising efforts have resulted in on-boarding a record volume of new customers, smashing through our 2017 target of reaching 100,000 traders with a whole month to spare!
We’ve signed a new two month deal with talkSPORT for some high impact awareness throughout December and January as the transfer window hots up. We’ve recorded new adverts for the campaign and look forward to that getting started tomorrow.
Also in December and January we’ve agreed an advertising deal with Whoscored.com driving a solid UK football stats fan audience. You’ll see quite a lot of daily activity from them and the Football INDEX brand hitting their audience which reaches millions of potential new traders.
We’re also about to partner with a very large football podcast in the UK. All will be revealed soon but we’re Totally excited about this new activity and can’t wait to get started!
To top things off we’re running a high visibility London Underground campaign in January which for the first time will extend to digital boards in and around the City of London banking district, hoping to attract the kind of individuals who should be used to trading stocks and shares.
IPO’s and fresh blood on the INDEX
We’ve now IPO’d approximately 1,000 players to much fanfare and success, thank you for your feedback and patience with this colossal task.
Going into December we will be reducing the volume of new player IPO’s each day to approximately 10 per day. We feel this is the right time to slow the IPO process and it underlines our commitment to maintaining value in the existing market.
There will be no IPO’s on 5th or 11th of December and for the benefit of everyone’s sanity (mine included) we’re taking a break from IPO’s between Christmas and the New year. The last IPO day of 2017 will be the 22nd of December and we’ll resume again on 2nd January 2018.
The Footie hits 10,000
Another noteworthy target reached was the Footie hitting 10,000 points on November 13th. We started back in October 2015 at 1,000 points and the exponential growth of the INDEX is something we’ll be charting in a series of blog posts over December.
For those asking, the Footie is actually a direct correlation of Buys and Sells so as the market grows (more buys than sells) the number increases. This is true of every player on the INDEX not just the top 200 as I’ve seen speculated.
Of course the Footie doesn’t take into account the dividends we payout which are in addition to the growth of the INDEX as a whole. We’re about to publish some information on dividend yield since our Matchday Dividends started and I hope you find this useful.
From time to time there are downs as well as ups; just like any market. But the proof is in the pudding; over two years of sustained growth, a highly engaged trader base and a market with resilience and stratospheric future headroom.
One in a Million
On the subject of dividends Football INDEX have now paid out over one million pounds in dividends to our loyal traders. Well done to you all, here’s to the next million!
World Cup Matchday Dividends
The team at Football INDEX HQ have been working hard with our partners over at Opta to agree an fantastic level of data provision for the FIFA World Cup next summer.
I’m delighted to reveal today that this means we will be paying Matchday dividends throughout the tournament next summer.
Onwards and Upwards
I’d not intended to write such a long piece but I’m so excited about what the next few months holds for us all, and it’s great to share that news with you, our loyal traders.
Thanks to everyone who’s given such brilliant feedback over the last few months, as ever we are constantly working to improve the product and I know occasional niggles can be frustrating but rest assured we are working through these all the time.
With that in mind I’d like to thank our small but remarkably dedicated team at Football INDEX HQ who work tirelessly to deliver the best experience possible for our customers.
That’s it from me for now. I’m looking forward to seeing December and January shine bright!
Onwards and Upwards!