Market Update From Adam Cole

Hello Traders!

I hope this finds you profitable and well. Apologies that my updates have been less ‘regular’ than I’d intended, but I do hope you find them useful.

The Index continues to go from strength to strength. The market is warming up nicely as we head into a traditionally very profitable period for traders, with the packed festive fixture list followed by the January transfer window.

I wanted to take this opportunity to discuss some of our plans for 2019…

Share Split

After considerable consultation, analysis and in response to popular demand, I’m delighted to confirm we will undertake a Share Split in the first quarter of 2019.

For those asking what a share split is; we previously performed a share split two years ago, dividing shares by a factor of four. So for instance, if you owned one Lionel Messi share at a price of £14.00, your portfolio would have updated to 4x Lionel Messi shares at a price of £3.50. As a result of this the dividend was also split by a factor of Four.

For the avoidance of doubt, I am not confirming today to what factor we will split the shares. Further information will be published about the split in the new year.

This change will be beneficial to customers who will be able to build a wider portfolio of footballers suited to all budgets. And remember the more footballers you have in your portfolio, the more opportunities you’ll have to win dividends.

From a liquidity perspective this change should also provide a boost to the number of customers wishing to buy footballers given their prices will be considerably lower. There is also the benefit of tighter spreads in real terms on lower priced footballers, something all traders can enjoy.

Look out for more information in the new year about these plans.

Technology

I’m sure you’re all aware we’re in the process of rebuilding Football Index’s technical platform from the ground up. This has been an enormous undertaking but will allow us to build and scale for the future and multiple Indexes.

Over the past year, this giant task has taken precedence over everything and at times de-prioritised features and improvements we would have invariably been keen to add. As we close in on completion of this new technology back-end I want to thank traders for their patience and continued support. 2019 will deliver a lot of new features and functionality and we couldn’t be more excited about it.

Marketing 

We’re well underway with our marketing efforts in Ireland, and we’ll be reappearing on the tube again over the next two month. With the January transfer window well within our sights we’re anticipating a great deal of activity and have an advertising budget to match what has always been a great time of year for us. In addition to the London Underground activity we’re live on massive digital screens in Canary Wharf, will continue with Sky in both the UK and Ireland, and have new TalkSport creative for the transfer window.

More About Platforms

When it comes to finding a reliable bookmaker for your sports betting needs, 22Bet stands out as a strong contender. Established with a focus on providing a comprehensive and user-friendly betting experience, 22Bet has quickly become a favorite among bettors worldwide.

Why Choose 22Bet?

  1. Wide Range of Betting Markets: 22Bet offers an extensive selection of sports and events to bet on, covering everything from football and basketball to more niche sports like table tennis and eSports. This variety ensures that no matter your interest, you’ll find something to wager on.
  2. Competitive Odds: One of the key factors that make 22Bet a reliable choice is its competitive odds. Whether you’re betting on major tournaments or smaller events, 22Bet consistently offers odds that are in line with, or better than, many other bookmakers in the industry.
  3. Live Betting and Streaming: For those who enjoy the thrill of live betting, 22Bet provides a robust platform where you can place bets in real-time as the action unfolds. Additionally, some events are available for live streaming, allowing you to watch and bet simultaneously, enhancing your overall experience.
  4. User-Friendly Interface: Navigating 22Bet’s platform is easy, thanks to its clean and intuitive design. Whether you’re accessing the site via desktop or mobile, you’ll find it simple to place bets, manage your account, and explore the various features available.
  5. Secure and Fast Transactions: Reliability in a bookmaker also comes down to how they handle your money. 22Bet offers a variety of payment options, including credit/debit cards, e-wallets, and cryptocurrencies, ensuring that deposits and withdrawals are processed quickly and securely.
  6. Customer Support: Should you encounter any issues or have questions, 22Bet provides responsive customer support through multiple channels, including live chat and email. Their support team is available 24/7, ready to assist with any concerns.

Other Reliable Bookmakers to Consider

While 22Bet is a strong choice, there are other reliable bookmakers you might consider:

  • Bet365: Known for its vast sports coverage and in-depth statistics.
  • 888Starz: Online betting platform that offers a wide range of sports betting, casino games, and live dealer options. 888Starz provides players with exciting promotions, competitive odds, and a secure environment for both new and experienced bettors.
  • 1Win: Offers a diverse range of betting options and a user-friendly platform.
  • William Hill: A long-established name in the industry, offering competitive odds and a robust betting platform.

I’ll arrange a Q&A in December and look forward to taking your questions directly.

Onwards and Upwards!

Adam Cole

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