Renowned football expert takes on wide-ranging ambassador role
High-profile author, journalist and presenter Guillem Balague has joined us as a brand ambassador.
Balague will host trader events and produce regular, exclusive blogs and videos.
Our collaboration will help organically extend our reach among football fans, with Balague boasting a huge social media audience that includes more than one million Twitter followers.
Balague has written for major newspapers in Spain and England, featured as a pundit on Sky Sports and BBC, and co-wrote with Tottenham Hotspur manager Mauricio Pochettino, Brave New World: Inside Pochettino’s Spurs. He has also written other award-winning books on Cristiano Ronaldo, Pep Guardiola and Lionel Messi.
The announcement marks another prominent partnership for us. We recently agreed a deal with legendary commentator John Motson to become the voice of Football Index in our television and radio advertising.
Motson covered more than 2,000 games at the highest level and can be heard on the London-based FinTech firm’s national TV and radio ads.
Football Index is also the front-of-shirt sponsor for League One football club Bristol Rovers.
Adam Cole, founder and CEO of Football INDEX, said:“Guillem is one of the most respected pundits and journalists in the industry. He is an agenda-setter who will help us communicate with a broad base of engaged, passionate and knowledgeable football fans.
“We are delighted that he shares our vision and believes in our innovative approach that continues to disrupt the betting market. His signing is another major coup in our bid to drive acquisition and make Football Index a household name.”
Guillem Balague, Football INDEX ambassador, added:“Football NDEX gives fans the chance to buy into the beautiful game by utilising both their knowledge of and passion for the sport.
“It is a truly exciting and standout concept. I am looking forward to joining the team and being part of the Football INDEX community.”
The good news keeps on coming. Coupled with this announcement, we officially opened in Ireland just last week. We are hosting our first ever overseas Trader Meet in Dublin in November so keep an eye out for that. There are plenty of other exciting milestones on the horizon so now more than ever is the time to get involved.
You know that friend you haven’t quite convinced to join, now is the time.
Onwards and Upwards!